This Privacy Policy explains how hengongbet collects, uses, stores, and protects the personal data of players on our platform. We are committed to handling your information with transparency, security, and respect — in accordance with internationally recognised data protection principles.
This Privacy Policy ("Policy") is issued by Hengongbet ("Company", "Platform", "we", "us", "our") and applies to all personal data collected from individuals ("you", "your", "Player", "User") who access, register on, or use any services offered through the hengongbet website at hengongbet.cam and any associated mobile-optimised or application-based services (collectively, the "Platform").
Hengongbet is an online casino and sports betting platform serving players across Malaysia, including Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, Shah Alam, and other cities. As part of operating a regulated online gaming environment, we are required to collect and process personal data for purposes including account administration, identity verification (KYC), financial transaction processing, anti-money laundering (AML) compliance, responsible gaming management, and customer support.
We take your privacy seriously. This Policy has been written in plain language and structured for clarity so that you understand exactly what data we collect, why we collect it, how we use it, and what rights you have over it. If you have any questions not answered by this Policy, please contact us using the details in Section 15.
For the purposes of this Policy, the following definitions apply:
Hengongbet collects personal data through several channels: information you provide directly during registration and account operation, data generated automatically through your use of the Platform, and information received from third-party service providers as part of our verification and payment processing obligations.
Hengongbet processes your personal data for the following specific purposes. We do not use your data for any purpose not listed below without your explicit consent or as required by applicable law.
| Purpose | Data Used | Legal Basis |
|---|---|---|
| Account registration and administration | Name, email, DOB, address, username | Contract performance |
| Age and identity verification (KYC) | ID documents, DOB, name | Legal obligation |
| Processing deposits and withdrawals | Payment details, transaction records | Contract performance |
| AML and fraud prevention | Transaction logs, IP address, ID data | Legal obligation |
| Responsible gaming management | Gaming history, self-exclusion status, limits | Legal obligation + legitimate interest |
| Customer support | Account info, chat transcripts, contact details | Contract performance |
| Platform security and fraud detection | IP address, device data, session logs | Legitimate interest |
| Bonus and promotion administration | Gaming history, account status | Contract performance |
| Service communications (account alerts) | Email, phone number | Contract performance |
| Marketing communications (with consent) | Email, gaming preferences | Consent |
| Platform analytics and improvement | Aggregated, anonymised usage data | Legitimate interest |
We will never sell your personal data to third-party advertisers, data brokers, or marketing companies. Your data is not a product — it is information you have entrusted to us for specific, stated purposes.
Hengongbet processes your personal data under the following legal bases:
Hengongbet does not sell, rent, or trade your personal data. We share your data only in the limited circumstances described below, and only to the extent strictly necessary for the stated purpose.
We engage third-party service providers who process data on our behalf under binding data processing agreements that prohibit them from using your data for any purpose beyond the contracted service. These include:
We may disclose personal data to competent authorities, law enforcement bodies, or regulatory agencies where we are legally required to do so, including but not limited to: court orders, subpoenas, AML suspicious activity reporting obligations, and requests from our licensing authority.
In the event of a merger, acquisition, sale of assets, or restructuring of hengongbet's business, your personal data may be transferred to the acquiring entity. We will notify affected players in advance via registered email in the event of any such transfer.
Hengongbet retains personal data for as long as necessary to fulfil the purposes for which it was collected and to comply with applicable legal, regulatory, and contractual obligations.
Following the expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised. If you request erasure of your data and there is no overriding legal basis to retain it, we will process the deletion request within 30 calendar days.
Hengongbet uses cookies and similar tracking technologies (such as local storage objects and session tokens) to operate the Platform, maintain your login session, and improve your user experience. Below is a summary of the categories of cookies we use:
You may configure your browser to block or delete cookies; however, doing so may impair the functionality of the Platform, including preventing you from logging into your account. Hengongbet does not use third-party advertising or tracking cookies that serve ads or build cross-site user profiles.
Hengongbet implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, loss, and destruction. Our security framework includes:
While we take all reasonable measures to protect your data, no internet-based system can be guaranteed to be completely secure. If you believe your account has been compromised, please contact hengongbet support immediately via 24/7 live chat.
You have the following rights regarding your personal data held by hengongbet. To exercise any of these rights, please contact our support team using the details in Section 15. We will acknowledge your request within 5 business days and provide a substantive response within 30 calendar days.
Please note that exercising certain rights — such as erasure of account data — may result in the closure of your account, as we cannot operate an account without the minimum personal data required for KYC, AML compliance, and payment processing.
Hengongbet's services are strictly intended for individuals aged 21 years and above. We do not knowingly collect, process, or retain personal data from persons under the age of 21. Our mandatory KYC process — which requires submission of a government-issued photo ID (MyKad or passport) — is specifically designed to verify that all account holders meet this age requirement before any real-money transaction is processed.
If we discover that an account has been registered by or on behalf of a person under the age of 21, we will immediately suspend the account, delete all associated personal data to the extent not required for legal compliance, return any deposits made to the originating payment method, and forfeit any bonus-derived balances.
Hengongbet operates under international online gaming licensing and uses cloud infrastructure and service providers that may process or store your data outside of Malaysia. Where personal data is transferred internationally, hengongbet takes steps to ensure that appropriate safeguards are in place to protect your data to a standard equivalent to the protections described in this Policy.
These safeguards include contractual data processing agreements with all third-party processors that bind them to data protection standards consistent with internationally recognised frameworks, including appropriate security measures, access restrictions, and data retention limits.
By using hengongbet, you acknowledge and consent to the transfer of your personal data to countries outside Malaysia, where data protection laws may differ from those applicable in Malaysia, subject to the safeguards described above.
The hengongbet Platform may contain links to pages or functionality provided by third parties, including game content iframes served by licensed game providers (e.g., Pragmatic Play, Evolution Gaming). When you interact with third-party content or services, those interactions are governed by the third party's own privacy policy, not this Policy.
Hengongbet is not responsible for the privacy practices, data collection, or data handling of any third-party service provider, game studio, or linked external resource. We recommend reviewing the privacy policies of any third-party service you interact with.
For game providers specifically: the minimum data necessary to render game content and record outcomes is shared with game providers as described in Section 6.1. Game providers do not receive your full personal profile, payment history, or identity documents.
Hengongbet reserves the right to update or amend this Privacy Policy at any time. Where changes are material — for example, where we introduce a new category of data collection, a new purpose for processing, or a new category of third-party recipient — we will notify registered players via their registered email address at least 14 days before the changes take effect.
Minor changes (such as clarifications of existing practices, corrections of typographical errors, or structural improvements that do not affect the substance of the Policy) may be made without advance notice. The "Last Updated" date at the top of this page will always reflect the date of the most recent revision.
Your continued use of the Platform after the effective date of any change to this Policy constitutes your acceptance of the revised Policy. If you do not accept the revised Policy, you must cease using the Platform and close your account.
If you have any questions, concerns, or formal requests relating to this Privacy Policy or the processing of your personal data, please contact the hengongbet Data Protection team through the following channels:
Your personal data is never sold to third-party advertisers, data brokers, or marketing agencies. The information you share with hengongbet is used only for the specific purposes described in our Privacy Policy — nothing more.
All data transmitted between your device and hengongbet — including login credentials, deposit flows via Touch 'n Go or DuitNow, and KYC document uploads — is protected by TLS 1.2+ encryption, the same standard used by major Malaysian banks.
You have the right to access, correct, restrict, port, and request deletion of your personal data at any time. Submit a data subject request to our support team and we will respond within 30 calendar days.
We share your data only with service providers who need it to operate — payment processors like FPX and DuitNow/PayNet, KYC verification services, and game providers. Each receives only the minimum data required for their specific role.
Marketing communications — including promotion alerts, bonus offers, and EPL and Liga Super Malaysia betting market updates — are only sent with your consent. You can opt out at any time via account settings or by contacting support.
We keep your data for defined periods — transaction records for 7 years (AML compliance), KYC documents for 5 years, support transcripts for 2 years. When retention periods expire, data is securely deleted or irreversibly anonymised.
We've built hengongbet's privacy practices around transparency and respect for your personal data. With 256-bit encryption, clear data rights, and a no-sale-to-advertisers commitment, you can focus on enjoying Malaysia's premier online casino and sports betting platform — in MYR, with Malaysian payment methods. For players aged 21 and above only.
🔞 For players aged 21 and above only. Play responsibly. Gambling can be addictive. Visit our Responsible Gambling page for self-exclusion tools and support resources.